Ashley Syne is a Sydney-based fashion stylist, creative director, style consultant and content creator. She has experience in styling for editorial, retail, online and film. Ashley currently works as the Senior Fashion Stylist for The Iconic, Australia's leading online fashion destination. Prior to this she was the In house fashion stylist at Pretty Girl Fashion Group, styling everything from ecommerce, look books, campaign shoots to EDM/online imagery across all four of PGFG women's fashion brands.
Ashley has a developed a strong set of skills as a stylist through her studies at Orana Fashion Business College, interning at various fashion magazines and runway shows and working as a style/fashion contributor on various online fashion publications. Ashley also has a Diploma in Photography and loves getting creative and using these skills as part of her blog. She constantly collaborates with various photographers, hair and makeup artists and models to create fresh and evocative images. Her editorial work has been featured in IMute Magazine, Yume Magazine and Elegant Magazine (France).
Ashley has experience in styling for online advertising, retail catalogues and working from a specific creative brief for clients such as Lee Cooper, Emerson and Peter Morrisey for BIG W during her time as a stylist/producer at Bauer Media. Her styled images have been featured on various social media platforms for brands including Vogue Australia, H&M, The Iconic, Boohoo.com, Kardashian Kollection, Bondi Sands and Westfield Australia. Ashley also works with varius boutique stores as a creative consultant to develop marketable imagery and digital content for their online audiences.
Ashley has an ability to think outside the box to create engaging images through her knowlegde of market trends and seasonal styles, all whilst understanding and staying true to a brands unique look and feel.